A roundabout way for players to buy pets
The price point was still not decided. And he mentions the TCG and their loot prizes -- he says those were meant to be a bonus, and they ended up being a roundabout way for players to buy pets anyway, so Blizzard decided to go with this more direct plan. As to the future, he said very little. What he specially mentioned is Jade Dynasty Gold plan to do pet and plushier deal in which you can buy a plushier from the Blizzard store and get an in-game pet with it.