Ultimately pay for the product
Games that have endless free trials like War hammer online have seen resurgence in their player populace due to new customers Requiem gold trying out their game. When people feel like they can try something risk free, chances are if your game plays is good enough, they will stick around and ultimately pay for the product due to the fact that they are actually having fun. Most jaded gamers now days will not buy a game based off of clever marketing or promises. The honest way of having your game do well in many cases is as simple as allow your community to self promote! If you allow your player base to play your game with a balanced micro-transactions system and engaging game play, they will promote your game for you.