Certain things about releasing
More players equal more revenue for the company, which usually equals continued content additions and new game play features. Without a steady flow of revenue, no company can keep up with its operating costs, which usually causes a grinding halt to any new development. You do not need a business degree to tell you certain things about releasing Star Wars Galaxies credits. Once your subscriptions taper off and you settle into the golden years of your launch; if the numbers are not in the black, you will not be able to afford the gas in your diamond encrusted Aston Martin let alone continue to pay for new development.