Traded to players for goods
Coins can also be traded to players for goods or services such as Enchants to weapons or armor, mailed to other characters, used to bid on auctions in the Auction House. Lunia gold is the core to this game, or just saved up...perhaps for a specific item, such as a Travelers Mammoth. The lich Lady Deathwhisper is the Supreme Overseer of the Cult of the Damned and the second boss of the Icecrown Citadel raid.